Print Ads

Product Integration In-Store

In-store window displays will showcase actual worn-down, beat-up shoes.

Product Integration Website

In our re-designed website, just roll over the unblemished shoe and you will see it at its ugliest and most accomplished, along with a story.

Social

Expanding on the notion of embracing your ugly, we will give runners the opportunity to share their personal stories.

Contextual Ad

Our shoes may start pretty, but they definitely don’t stay that way. Our contextual ads follow you as the shoes go from pretty to ugly on whatever journey you are taking.