To promote the new ADV Collection, Nike Yoga tapped our catalyst/influencer team to promote the computational and breathable design through a choreographed yoga-flow dance. The product was created to promote mobility and warming with body-mapping technology that elevates your practice.

Our seasonal creative response was to produce a motion piece AV that lead with an editorial direction that illustrated the benefit of yoga as a go-anywhere, do-anytime practice that moves with you as you reconnect with your community.

With art direction and brand narrative aligning on an ‘altered state’ tone, the ADV Collection showcased the idea of leaving the thoughts and pressures of nailing the perfect pose behind. To tap into your instincts and how your body will follow each time you reach further, connecting deeply with yourself and others to find the collective moments that exist beyond the mat.

Most importantly with production taking place in the Mojave Desert, we highlighted how the ADV Collection and yoga can be taken to new and unusual practice spaces that “Go Beyond the Everyday”.

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