Nike Yoga launched its Reach Further campaign with a focus on self-care for the new year. With a two-year pandemic still lingering, the buzz for a new year was pitted against consumers who were more mentally burnt out than ever before. Between working from home and cautiously returning to normalcy, the idea of self-care felt like a daunting task.

Our solution was to meet consumers where they were, affirming that yoga serves as an accessible and inviting form of self care. This season, the new A.I.R. Collection highlighted original and uplifting designs by artist Robbie Simon, infusing positive energy into every practice.

To further extend on social, we created actionable affirmations that were baked into wallpaper designs that consumers could save on their phones—providing self-care reminders in the palm of their hand.

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