I served as a Senior Copywriter for the Taco Bell team, focused on a CRM scope that could match and maintain the current (and iconic) brand tone. As part of the retainer, the writing team worked to align with both the in-house CRM team and Taco Bell Creative teams on all deliverables. Our partnership agreement was to service a UX scope of email, app, and push communications that highlighted contextual moments, deals, and brand loyalty journeys for client.
I served as a maker and stepped into lead the writing team to kick off new briefs, when necessary. As part of senior leadership, I worked and coached a team of five writers in a production heavy timeline to ensure work was client ready each week. My role also included working with the agency’s design and account’s team to ensure concepts were on brief and presenting at creative reviews with client.
